How do you get a million couch potatoes off their sectionals and into their Sauconys?
That’s the challenge BeActive North Carolina is taking on the first of the year when it launches its “One Million, More Active, More Often” program.
Despite the fact it’s been around since 1991, you may not be familiar with BeActive NC. It was founded with a grant from the Blue Cross Blue Shield of North Carolina with the goal of motivating Tarheels to move more. You may not have heard of them because they mostly work with the middleman, helping community agencies implement programs intended to get us moving. A tall ask in a state where nearly 50 percent of the kids and more than 50 percent of adults don’t get the minimum amount of physical activity they need. Those statistics — and the ripple effect in related medical costs, labor loss and reduced quality of life related to being overweight and in poor shape — are driving BeActive’s campaign to reach more people.